Hi, I work as a verbal identity strategist.
Copywriter stopped working for me a while ago, and not because I suddenly developed an allergy to writing. I write a lot. But by the time I get to the words, most of the interesting work has already happened.
Currently working with:
Clients:
Cultural fluency.
Caught in between generations, I’ve lived through the crossover—from burned CDs to Spotify, from flip phones to FaceTime, from logging on to always being online. The references we drop, the trends that resurface, the things we carry forward without even realising it. Having moved between countries, cultures and languages, I see these shifts from multiple angles—how ideas translate, how movements take on new meaning in different places, and how global influence shapes what feels local.