Hi, I work as a verbal identity strategist*.
*I didn’t coin the title, though I can see why somebody did. “Copywriter” stopped working for me years ago, and not because I suddenly developed an allergy to writing. I write a lot. I just tend to get involved earlier, while the brand itself still consists of questions rather than answers.
Clients:
Caught in between generations, I’ve lived through the crossover—from burned CDs to Spotify, from flip phones to FaceTime, from logging on to always being online. The references we drop, the trends that resurface, the things we carry forward without even realising it. Having moved between countries, cultures and languages, I see these shifts from multiple angles—how ideas translate, how movements take on new meaning in different places, and how global influence shapes what feels local.